Personal MBA: Systemization

Systemization is indispensable to entrepreneurship. Kaufman states in the first section of his book that a business is a repeatable process. In this section he defines, a system as, “a process made explicit and repeatable.” When you zoom your perspective out, you can see that any business is one big system of value creation and delivery.

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Personal MBA: Amplification

Think of a blog post on a random website, like this one perhaps. When I publish this post, it’ll most likely only be seen by a handful of people. But what if it included some important breaking news or juicy celebrity gossip, and people started sharing it with their friends? It might make the content much more relevant to people. Search engines would rank it higher than other content, exposing it to even more people.

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Personal MBA: Value Delivery

The make or break point for any business, or any employee for that matter, is whether or not they can deliver value. Can you provide value to your customers or your boss? In the context of business, Kaufman describes this process as, “everything necessary to ensure that every paying customer is a happy customer: order processing, inventory management, delivery/fulfillment, troubleshooting, customer support, etc.”

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