Personal MBA: Damaging Admissions

Trustworthiness plays a huge part when trying to persuade someone to your way of thinking or, in the context of business, to make a sale. When people don’t trust what you’re telling them, it doesn’t matter how persuasive and rational your arguments are. You've lost the battle.

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Personal MBA: Trust

Kaufman proposes a hypothetical deal between the reader and a contractor. He explains that you would never pay the full sum of money needed to build a lavish villa without some sort of guarantee that you would receive what you’re paying for. He goes on to state that, “Without a certain amount of trust between parties, a transaction will not take place.”

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Personal MBA: Free

Giving away free products or services is a classic marketing strategy and a great way to gain attention. Kaufman notes, however, and this has also been true in my experience that you better make sure you're giving away something of real value.

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