Personal MBA: Grabbing Attention

Grabbing a potential customer’s attention is vital to the success of any business venture. But, as Kaufman states, “Rule #1 of marketing is that your potential customer’s available attention is limited.” We all know this to be true, and in our minds, we constantly filter out all of the incoming information that doesn’t interest us.

0 Comments

Mental Models for Lifelong Learning

This month I started reading through, "Personal MBA," by Josh Kaufman. My goals for reading this book are too have a basic understanding of the major processes involved in running a business as well as familiarize myself with common business terms.

0 Comments