Personal MBA: Distribution Channel

How you choose to get your product or service into the hands of your customers is an important decision, and affects multiple aspects of your business. According to Kaufman, your distribution channel “describes how your form of value is actually delivered to the end user.”

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Personal MBA: Value Delivery

The make or break point for any business, or any employee for that matter, is whether or not they can deliver value. Can you provide value to your customers or your boss? In the context of business, Kaufman describes this process as, “everything necessary to ensure that every paying customer is a happy customer: order processing, inventory management, delivery/fulfillment, troubleshooting, customer support, etc.”

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