The Walter Block Library

Walter Block is the most prolific libertarian and economic scholar alive today. He’s now published over 500 scholarly articles in peer-reviewed, refereed journals covering a vast array of topics in the areas of libertarian political philosophy and Austrian economics. He’s written over a dozen different books, his most famous being Defending the Undefendable.

0 Comments

Personal MBA: Hook

It seems the average attention span these days is quite abysmal, so whatever message you’re able to get in front of a potential customer better be short, sweet and informative. These are known as hooks and are described by Kaufman as, “a single phrase or sentence that describes an offer’s primary benefit.”

0 Comments

Personal MBA: Free

Giving away free products or services is a classic marketing strategy and a great way to gain attention. Kaufman notes, however, and this has also been true in my experience that you better make sure you're giving away something of real value.

0 Comments

Personal MBA: Desire

Kaufman really threw me a curve ball in this section. I assumed this topic would be pretty straightforward. You want to craft marketing copy or narratives that elicit desire from your potential customers. Turns out, trying to create a desire for your product or service is a huge waste of time.

0 Comments