Study Notes - 5/7/18

Study Notes - 5/7/18

Getting The Most Out Of Your Data

  • Data in Campaigns
    • Campaigns are a one-time send to a designated list and/or segment.
    • After you send a campaign, you’ll have access to important data
      • In campaign tab you see:
        • When campaign was sent
        • How many people it was sent to
        • The type of campaign it was
        • Option to view report
      • On campaign report
        • Daily open trends
        • Hourly open trends
      • Open/Reads report displays total number of opens and reads, including unique reads, and the number of contacts who did not open
      • Contacts can also be sorted by who opened or did not open and any other relevant tags
      • Can also view and sort link clicks, geography of where your contacts are located, social shares, unsubscribes and email clients, which lets you know what email provider your contacts are utilizing
  • Data in Automations
    • In reports tab you can also view data on automations
      • Will list all of your automations, the number of people who interacted with your automation and how many completed
      • Also display all of your goals, and their rate of success
      • Because goals are very customizable, this gives you the opportunity to decide what you would like your contacts to accomplish, and track their progress through your automations
  • Contact Data
    • Reports tab also includes contact data, including trends
    • Can also view a graph to see your contact growth over any designated time period
    • All this data can help you determine several things:
      • What day of the week to send emails
      • What time of day to send emails
      • What special considerations will you make for email clients
        • Example: asking Gmail contacts to drag your emails out the “Promotions” folder into their inbox for future communications
      • Where your contacts are primarily located when they interact with your marketing, allowing you to target their location, as well as ensure your contacts are in the location you want
  • Deals Data
    • Deals reporting metrics also available in the “reports” tab.
      • You can see an overview of your pipelines as well as a percentage of open, won or closed deals within each pipeline
    • Deals funnel report will provide an overall view of your funnel, displaying how many deals are in each stage of the pipeline
      • This includes percentages of deals won and lost as well as the percentage of how many deals move to the next stage
  • Using Data To Make Decisions
    • Some decisions come pretty straight forward from the data
      • Ex. Best time to send emails
    • Others require testing
      • Suggest running split test campaigns
        • Use different types of headlines, or different formats
        • Analyze trends and play to your audiences’ preferences
    • Automation suggestions
      • Split testing email content
      • Using an if/else to divide your contacts by engagement
      • Adding tags to indicate specific interests
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