Kaufman describes in this section the concept of a value stream. He defines it as, “the set of all steps and all processes from the start of your Value Creation process all the way through the delivery of the end result to your customer.” He explains that it’s helpful to analyze your entire process this way because it makes it easier to see inefficiencies in your value creation and delivery processes. This idea is useful to the entrepreneur because increasing efficiency often results in reducing costs which thereby increases profit. He suggests tracing out each step in your value stream, so you visualize and better understand where you need to make improvements. Below I’ve created a simple value stream for my business, The Tin Society, so you can see what one might look like.