The make or break point for any business, or any employee for that matter, is whether or not they can deliver value. Can you provide value to your customers or your boss? In the context of business, Kaufman describes this process as, “everything necessary to ensure that every paying customer is a happy customer: order processing, inventory management, delivery/fulfillment, troubleshooting, customer support, etc.” These are the necessary systems and processes of most businesses, and it’s what many people think of when they imagine the life of an entrepreneur. When these systems are fully optimized, your costs drastically reduce and your customer satisfaction skyrockets, bringing profit right along with it. When they are in disarray, you’ll soon find yourself with a failed venture.
These processes are what I love about running a business. I love managing all of the moving parts of inventory management, delivery/fulfillment, order processing and website management. I also like interacting with customers, solving problems and answering questions any time I can. I’ve made so many stupid mistakes over the past year in each of these areas, and all of those mistakes have helped me grow as an entrepreneur. Successfully delivering value to my customers is a fantastic feeling, and it makes all of the ups and downs of running a business more than worth it.