Personal MBA: Reputation

Personal MBA: Reputation

I think reputation is one of the most significant factors of success for small businesses. Because small companies don’t have the marketing budget to continually inundate the public with positive messaging and millions of customer reviews or testimonials to draw from, they must rely on other methods for maintaining a good reputation. Kaufman defines reputation as, “what people generally think about a particular offer or company.” He goes on to explain, “No matter how hard you try, you can’t directly ‘manage’ your reputation – you can only try to improve it over time by making people glad they chose to do business with you.”

In my experience focusing on consistently providing a high-quality product is key to maintaining a good reputation. I also pay attention to my presentation, and I try to keep my subscribers updated on relevant information. When something gets screwed up, I try to go above and beyond to make it right. I go out of my way to form relationships with my subscribers, at least the ones willing to communicate so that they think highly of me as an individual, which transfers over to my business. Even if they decide to unsubscribe from my service, I know that they’ll continue to speak well of The Tin Society and refer potential subscribers.

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